Creative Director. Conceptual Leader. Maker of Shareable Things.
With decades of experience in the industry, I’m a seasoned creative professional focused on building innovative content strategies. I lead conceptual teams and develop culturally relevant campaigns for high-profile brands, blending creative vision with strategic insight. My background spans digital design and traditional advertising across both agency and brand-side roles, allowing me to deliver memorable, audience-driven content that elevates brand presence.
Over the years, I’ve had the privilege of collaborating with talented people on projects I’m genuinely proud of—and that’s what keeps me inspired.
Oh, and it’s pronounced Baloo. Just like my favorite cartoon character.
“Don't spend your time lookin' around
For something you want that can't be found
When you find out you can live without it
And go along not thinkin' about it
I'll tell you something true
The bare necessities of life will come to you”
Wise words from a wise bear.
A few of the brands I’ve had the pleasure to work with:
Alaska Airlines, Amazon, AWS, Bose, Cedar Sinai, Cobalt, DoubleDown, EA Games, ESPN, F1, Houston Methodist, Infosys, Jaguar, Microsoft, NFL, Nike, Papa Murphy’s, Seattle International Film Festival, Scion, Six Nation Rugby, Sony, Target, T-Mobile, Vizio, White Pass Ski Resort, Windstar, Xbox, Yokohama, Zillow
Fun fact:
Once upon a time, both of my daughters were cast in a Papa Murphy’s Halloween commercial. The tears are very real. But so are the memories.
