Hello pants. Hello Amazon Fire TV.

Amazon Fire TV: Voice Search Launch with Gary Busey
Amazon Fire TV revolutionized streaming as the first device with voice search, and Gary Busey—a man who talks to everything—was the perfect face for this award-winning campaign.

The commercials went viral, generating millions of views, memes, and comments. To sustain momentum, we launched an interactive YouTube experience where users chose what Gary talked to next, plus a social contest guessing what was in his hands. The campaign became Amazon’s most successful product launch to date.

Social Gameplay

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