How do ideas become reality? AWS is how.

Amazon Web Services "AWS is How"
AWS helps businesses accelerate digital transformation with powerful cloud solutions—scalable infrastructure, advanced analytics, and the tools to improve efficiency and elevate customer experiences.

This campaign took those pie-in-the-sky, napkin-sketch business ideas and made them real. Hand-drawn whiteboard diagrams featuring actual AWS tools stopped people in their tracks, from airports to subway stations to stadiums around the world. AWS turns challenges into opportunities, giving businesses the confidence to innovate across industries.