Zillow Rentals “Find Your Sweet Spot”
Zillow Rentals helps renters find their perfect match. A place with everything they love and nothing they don’t.

The “Find Your Sweet Spot” campaign emphasized quality over quantity, featuring tailored listings. It launched with a bold, type-driven broadcast video set to a custom version of Black Sheep’s iconic song, The Choice is Yours, creating a memorable impact. Vibrant OOH, digital, and social content followed, with striking visuals and punchy headlines driving engagement. With over 50 unique executions on a modest budget, the campaign set a creative benchmark for Zillow Rentals, leading to follow-up campaigns and securing the largest budget ever for this line of business.