The future of your business is built on AWS
Amazon Web Services “Build On”
More than a slogan, “Build On” empowers innovators and enterprises to turn their visions into reality with AWS technology, championing a platform that is as limitless as the ideas it supports.
This fully integrated global brand launch introduced Amazon Web Services as the ultimate partner for innovators, from startups to enterprise leaders. Instead of explaining the cloud, the campaign celebrated real-world breakthroughs powered by AWS, starting with broadcast spots of passionate builders creating day and night. Whiteboards with authentic AWS cloud sketches appeared in airports and train stations, making the campaign unavoidable for C-suite travelers. Digital extensions, including short videos and a virtual whiteboard landing page, deepened engagement across social and executive channels. Localized in six countries, Build On doubled AWS website traffic and solidified its reputation as the cloud leader for global innovators.