Beyond a goofy name: A bold transformation

WONGDOODY Rebrand
WONGDOODY, founded in 1993 by Pat Doody and Tracy Wong, had a name that stood out in the industry. However, its original 90s branding had become outdated. After 21 years, a fresh look was overdue.

The rebrand focused on the name as the hero, featuring a vibrant design system with neon greens and playful easter eggs. This new, modern identity captured the agency's energy, boldness, and enthusiasm, marking a sharp departure from the original look while celebrating WONGDOODY's unique spirit.