Target steps into the wireless category

Target introduces Brightspot Mobile powered by T-Mobile
Brightspot, Target's first-ever mobile product in partnership with T-Mobile, offered simple and affordable wireless plans. The campaign included broadcast spots, social posts, and digital banners, both animated and static, plus full-site takeovers. Each piece highlighted Brightspot’s no-contract plans, competitive pricing, and availability at Target stores. The integrated approach helped introduce Brightspot as a standout in prepaid wireless.